Cybeart has been named the official merchandising partner of Mumbai Indians for the upcoming season.
The Indian Premier League (IPL) team, Mumbai Indians (MI) have signed a multi-year partnership with the gaming chair brand, Cybeart.
Following the association, Cybeart has been named the official merchandising partner of MI for the upcoming IPL 2023.
The partnership will help the company to tap into India’s cricket audience and aim to become a household brand. The company will also look forward to catering to the worldwide fanbase of MI, by providing them with the next level of comfort with its exclusive next-gen chairs.
Cybeart is a leading gaming chair company that was founded and established in Toronto, Canada and came up with a vision of providing all gamers and non-gamers with the most comfortable and premium high-quality products. The company has a presence across Canada, the Middle East, and India.
Krutik Patel, Founder of Cybeart said, “Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way”.
Cybeart already entered the Indian cricket market when it joined forces with the defending champions, Gujarat Titans (GT).
The Rohit Sharma-led side had a very catastrophic campaign last season, as it only won four games in 14 matches with 10 defeats, and finished last on the points table. The Mumbai-based team will surely want to bounce back in this upcoming season, as it will face off against Royal Challengers Bangalore (RCB) in its first game on April 2 at M. Chinnaswamy Stadium in Bengaluru.